Boobscrolling is the new doomscrolling

It’s 4am, baby finally latched, and you do what moms do best at 4am - scroll. Of course Instagram knows you’re a postpartum breastfeeding mom so your feed is all moms showing off their overflowing pumps, freezer stashes, happy babies and perfect feeding schedules. And just like that, you question if you’re doing it right.

You can get a lot of great tips from social media, but a lot of it isn’t the average experience. It’s just what they want you to see behind a filter and the right editing. They’re not going to show the mom trying to get her baby to latch 5 times, their baby projectile throwing up on them after a feed, or not having one shirt without milk stains.

What you experience every day is your normal. And honestly? That's the only normal that matters. Talking with other moms (especially ones that aren’t mom influencers) can help normalize your experience.

• Most babies don’t sleep through the night at six weeks (Ozie’s founder’s baby didn’t sleep through the night until 12 months.)
• You don't need a giant freezer stash. Unless you're planning extended time away, a 2-week buffer is plenty. Your LC can help you plan if you need more.
• Someone’s pump numbers on the internet will not be the same as yours – and that’s okay. Average output is around 3-5 oz total but can be lower if you’re also nursing.

⚠ If you find yourself feeling worse after scrolling than before, you can mute breastfeeding and pumping content in your settings or avoid scrolling at night. And if the anxiety is starting to affect you and your relationship with feeding, mention it to your OB or LC. It’s more common than you know.

You don’t need a perfect feed to be a great mom.